ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBELIAN PADA APLIKASI MARKETPLACE DI JAKARTA DALAM MASA COVID-19

CAHYA, JOVIAN (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBELIAN PADA APLIKASI MARKETPLACE DI JAKARTA DALAM MASA COVID-19. Masters thesis, Universitas Tarumanagara.

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Abstract

This study aims to test the analysis of factors that influence purchasing behavior on marketplace applications, especially in the Jakarta area during the Covid-19 period. The sample taken was 132 respondents in the Jakarta area. The convenience method is used by distributing questionnaires which are then processed using PLS-SEM. The result of this study is that purchasing decisions are influenced by trust, safety and risks when shopping in marketplace applications during the Covid-19 period in the Jakarta area Keyword: marketplace, trust, safety, risk, purchase decisions

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr. Cokki, SE, MM
Uncontrolled Keywords: Marketplace, trust, safety, risk, purchase decisions
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 15 Dec 2022 10:36
Last Modified: 15 Dec 2022 10:36
URI: http://repository.untar.ac.id/id/eprint/37936

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