ANALISIS APLIKASI BLU BY BCA DIGITAL DENGAN METODE TECHNOLOGY ACCEPTANCE MODEL

CHANDRA, BILLY (2022) ANALISIS APLIKASI BLU BY BCA DIGITAL DENGAN METODE TECHNOLOGY ACCEPTANCE MODEL. Masters thesis, Universitas Tarumanagara.

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Abstract

Seeing the development of economic transaction patterns that are starting to change due to the momentum of the pandemic, BCA has taken adaptive steps to focus on digital transactions. BCA launched a digital application called Blu by BCA Digital (PT Bank Digital BCA). Even though it is an application launched by the BCA Group, Blu by BCA Digital also has challenges because there are several competitors in the digital banking sector. This study aims to analyze the acceptance of Blu by BCA Digital application through the Technology Acceptance Model (TAM) method. The sample taken is 250 users of Blu by BCA Digital. The method used by the researcher is purposive sampling. Primary data was collected by online questionnaire with a Likert scale and interview. This study uses SmartPLS-SEM to analyze research data. The conclusion of this research are (a) subjective norms has a positive effect on perceived ease of use, (b) subjective norms has a positive effect on perceived usefulness, (c) perceived ease of use has a positive effect on perceived usefulness, (d) perceived ease of use has a negative effect on attitude towards using, (e) perceived usefulness has a positive effect on attitude towards using, (f) perceived risk has a negative effect on attitude towards using, (g) user innovativeness has a positive effect on attitude towards using, (h) attitude towards using has a positive effect on behavioral intention. Keywords : Technology Acceptance Model, Blu by BCA Digital, SmartPLS-SEM

Item Type:	Thesis (Masters)
Additional Information:	Pembimbing: Dr. Cokki, SE, MM
Uncontrolled Keywords:	Technology Acceptance Model, Blu by BCA Digital, SmartPLS-SEM
Subjects:	Tesis Tesis > Pascasarjana
Divisions:	Pascasarjana
Depositing User:	Pasca Perpus
Date Deposited:	16 Dec 2022 10:13
Last Modified:	21 Dec 2022 02:53
URI:	http://repository.untar.ac.id/id/eprint/37955

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