WIBISONO, KRISTIAN (2022) PENGARUH PERCEIVED VALUE, CUSTOMER SATISFACTION DAN BRAND ASSOCIATION TERHADAP REPURCHASE INTENTION IPHONE. Masters thesis, Universitas Tarumanagara.
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Abstract
In competitive competition, repurchase becomes one way to increase sales. Therefore, this research would like to test if perceived value, customer satisfaction and brand association take effect to repurchase intention iPhone. This research is descriptive quantitative with collection with respondents in cross-sectional. As much 223 people have taken the questionnaire and 208 people considered decent to be respondent in this research. The data analyzed with Structure Equation Model based on Partial Least Square. Perceived value was found to not affect to repurchase intention, meanwhile customer satisfaction and brand association were found to affect to repurchase intention. Keywords: Perceived Value, Customer Satisfaction, Brand Association, Repurchase Intention.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Pembimbing: Dr. Keni, SE, MM. |
| Uncontrolled Keywords: | Perceived Value, Customer Satisfaction, Brand Association, Repurchase Intention |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 16 Dec 2022 10:30 |
| Last Modified: | 21 Dec 2022 02:58 |
| URI: | http://repository.untar.ac.id/id/eprint/37958 |
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