JONATHAN, TEDDY (2020) PERAN GREEN TRUST DALAM MEMEDIASI GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION PADA PRODUK LAMPU LED DI JAKARTA. Masters thesis, Universitas Tarumanagara.
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Abstract
The purpose of this research is to get empirical evidence about the influence of Green perceived value, Green trust on Green repurchase intention towards buyers of LED lamp in Jakarta. This research uses multiple regression method with Smart PLS version 3. Sample size was 100 buyers in Jakarta as respondents. Data was collected by using non probability sampling method. The instrument used in the form of a structured questionnaire with likert scale was used to collect data which consisted of 16 questions arranged based on indicator and dimensions derived from each variable. The result of this research that Green perceived value and Green trust had positive and significant influence to Green repurchase intention. And also Green trust that mediate Green perceived value had positive and significant influence to Green repurchase intention. Keywords: Green perceived value, Green trust, Green repurchase intention
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Pembimbing: Dr. Yanuar, MM |
| Uncontrolled Keywords: | Green perceived value, Green trust, Green repurchase intention |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 21 Dec 2022 02:47 |
| Last Modified: | 21 Dec 2022 02:47 |
| URI: | http://repository.untar.ac.id/id/eprint/38035 |
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