ANALISIS PENGARUH PERCEIVED RISK, PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP INTENTION TO USE FINTECH DIMEDIASI ATTITUDE DI JABODETABEK

DARMAWAN, HERIE (2020) ANALISIS PENGARUH PERCEIVED RISK, PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP INTENTION TO USE FINTECH DIMEDIASI ATTITUDE DI JABODETABEK. Masters thesis, Universitas Tarumanagara.

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Abstract

The purpose of this study was to verify a relationship model of Perceived Risk, Perceived Usefulness and Perceived Ease of Use on Intention to Use Fintech mediated by Attitude with the theoretical approaches of Technology Acceptance Model (TAM), Perceived Risk and Financial Technology. The data source used is primary data, which is obtained directly from respondents using an online questionnaire in the form of a google form. The sample size is 202 users of banking and marketplace services who live in Jabodetabek as respondents. Data were collected using non probability sampling methods. The instrument used is a structured questionnaire of 17 questions which are arranged based on indicators and dimensions derived from each variable. This study uses multiple regression methods with Smart PLS version 3. The results of this study indicate that Perceived Risk, Perceived Usefulness, Perceived Ease of Use have a positive effect on Intention to use Fintech Services mediated by attitude toward the adoption of fintech. Keywords: Perceived Risk, Perceived Usefulness, Perceived Ease Of Use, Attitudes toward the adoption of Fintech, Intention to use Fintech Services

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr. Ir. Agus Zainul Arifin, M.M.
Uncontrolled Keywords: Perceived Risk, Perceived Usefulness, Perceived Ease Of Use, Attitudes toward the adoption of Fintech, Intention to use Fintech Services
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 21 Dec 2022 07:27
Last Modified: 21 Dec 2022 07:27
URI: http://repository.untar.ac.id/id/eprint/38056

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