SUSANTO, CAROLINE (2020) PENGARUH ORIENTASI PASAR TERHADAP KINERJA KONVEKSI TEKSTIL JAKARTA BARAT DENGAN ORIENTASI KEWIRAUSAHAAN SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.
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Abstract
This research was conducted to determine and understand the impact of market orientation on the performance of textile convection in West Jakarta, mediated by entrepreneurial orientation. This study uses a questionnaire as a tool to collect data needed in research. 42 respondents participated in this research, data analysis using PLS-SEM method using SmartPLS Software version 3.0. Based on the result of data analysis, it was found that market orientation is a significant influence on entrepreneurial orientation, entrepreneurial orientation is a significant effect on performance, but market orientation doesn’t significantly influence performance, and entrepreneurial orientation has a moderating effect on the impact of market orientation on performance. Lydiawati Soelaiman S.T., M.M.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 26 Aug 2021 04:53 |
| Last Modified: | 26 Aug 2021 04:53 |
| URI: | http://repository.untar.ac.id/id/eprint/29370 |
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