Chandra, Marcella Nasya (2023) PENGARUH ONUNE CUSTOMER REVIEW DAN BRAND TRUSTTERBADAP PURCHASE INTENTION PROD UK NATURE REPOBUCDIE-COMMERCE SOCIOLLA. Skripsi thesis, Universitas Tarumanagara.
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Marcella Nasya Chandra - 115200193 JA.pdf Download (4MB) | Preview |
Abstract
ABSTRACT TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A). MARCELLA NASYA CHANDRA (115200193) (B). THE EFFECT OF ONUNE CUSTOMER REVIEW AND BRAND TRUST ON PURCHASE INTENTION OF NATURE REPUBLIC PRODUCTS ON SOC/OLLA E-COMMERCE (C). XVI + 98 Pages, I 7 Tables, 6 Pictures, 13 Attachment (D). MARKETING MANAGEMENT (E). Abstract: This study ai111S to examine the influence of online customer reviews and brand trust 011 purchase intention. The sample consisted of /78 consumers ofNature Republic products on the Socio/la E-commerce in Jakarta. Purposive sampling method was used by distributing questionnaires which were then processed using SEM-PLS. The findings of this study indicate that online customer reviews do not have a significant impact or, purchase intention, while brand trust does influence purchase intention. (F). 1998 - 2023 (G). Sanny Ekawati, S.E., M.M. ABSTRAK UNIVE.RSITAS TARU1\1ANAGARA FAKULTAS EKONOMI DANBISNIS JAKARTA (A). MARCELLA NASYA CHANDRA (115200193) (B). PENGARUH ULASAN KONSUMEN OM.TNE DAN KEPERCA YAAN MEREK PADA MTNAT PEMBELlAN PRODUK NATURE REPUBLIK DTE-COMMERCE SOCIOLLA (C). XVI + 98 Halaman, 17 Tabel, 6 Gambar, 13 Lampiran (D). MANAJEMEN PEMASARAN (E). Abstrak : Penelitian ini bertujuan untuk menguj i pengaruh online customer review dan brand trust terhadap purchase intention, Sampel tercliri dari l 78 konsumen produk Nature Republic pada E-commerce Sociolla di Jakarta. Metode purposive sampling digunakan dalam penelitian ini dengan menyebarkan kucsioner yang kemudian diolab menggunakan SEM-PLS. Temuan penelitian ini menunjukkan babwa online customer review tidak memiliki pengarub yang signifikan rcrhadap purchase intention, sedangkan brand trust berpengaruh rerhadap purchase i111e11tio11. (F). 1998 - 2023 (G). Sanny Ekawati, S.E., M.M.
| Item Type: | Thesis (Skripsi) |
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| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 29 Aug 2024 06:39 |
| Last Modified: | 29 Aug 2024 06:39 |
| URI: | http://repository.untar.ac.id/id/eprint/44017 |
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