Citra produk negara dalam memengaruhi pilihan konsumen terhadap produk dengan variabel moderasi harga

Ramadhiansa, Rendy (2018) Citra produk negara dalam memengaruhi pilihan konsumen terhadap produk dengan variabel moderasi harga. Masters thesis, Universitas Tarumanagara.

[img] Text
ABSTRAK TESIS MM Rendy Ramadhiansa.pdf

Download (49kB)

Abstract

This research aims to test consumers' perception towards products produced in developing countries similar to products produced in developed countries. In particular, this research will focus on the role of price moderation as moderator variable in the relation between country's image and product preference by consumers in Indonesia. The framework in this research would be using country product image as independent variable, price as moderating variable, which both would affect product preference as dependent variable. Method used in this research is multiple linear analysis. The outcome of this research is that both country product image and price positively affects product selection.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 03 Dec 2018 02:26
Last Modified: 11 May 2021 11:45
URI: http://repository.untar.ac.id/id/eprint/9341

Actions (login required)

View Item View Item