Santi, Indria (2023) Pengaruh Inovasi Produk dan Social Media Marketing terhadap Intensi Pembelian Produk Kopi Kapal Api Generasi Z di Jakarta: Ekuitas Merek sebagai Variabel Mediasi. Masters thesis, Universitas Tarumanagara.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dosen Pembimbing: Dr. Miharni Tjokrosaputro, S.E., M.M. |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 10 Jun 2026 05:49 |
| Last Modified: | 10 Jun 2026 05:49 |
| URI: | https://repository.untar.ac.id/id/eprint/49856 |
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