Pengaruh Perceived Usefulness, Perceived Ease of Use, Social Influence dan Attitude terhadap Intention to Use Fintech pada Generasi Y dan Z di Jabodetabek

Harrison, David (2023) Pengaruh Perceived Usefulness, Perceived Ease of Use, Social Influence dan Attitude terhadap Intention to Use Fintech pada Generasi Y dan Z di Jabodetabek. Masters thesis, Universitas Tarumanagara.

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Abstract

The development of financial technology has brought significant changes to the global financial industry. In the era of the Industrial Revolution 4.0, fintech simplifies and accelerates various financial transactions, increases the accessibility of financial services, and promotes financial inclusion. This study aims to explore the factors that influence the adoption of financial technology among generation Y and Z in Indonesia. This study uses a quantitative approach by collecting data through an online questionnaire from 301 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with the help of Smart PLS 4.0 application. The results showed that Perceived Usefulness,
perceived convenience, Social Influence, and attitude have a significant and positive influence on the intention to use financial technology

Item Type:	Thesis (Masters)
Additional Information:	Dosen Pembimbing: Dr. Agus Zainul Arifin, M.M.
Uncontrolled Keywords:	Keyword: perceived usefulness, perceived ease of use, social influence, attitude, intention to use fintech
Subjects:	Tesis Tesis > Pascasarjana
Divisions:	Pascasarjana
Depositing User:	Pasca Perpus
Date Deposited:	10 Jun 2026 08:23
Last Modified:	10 Jun 2026 08:23
URI:	https://repository.untar.ac.id/id/eprint/49875

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