Pengembangan Strategi Bisnis Pembiayaan Dengan Jaminan Sertifikat Rumah Pada PT BFI Finance Indonesia Tbk

Haikal, Muhammad Fikry (2023) Pengembangan Strategi Bisnis Pembiayaan Dengan Jaminan Sertifikat Rumah Pada PT BFI Finance Indonesia Tbk. Masters thesis, Universitas Tarumanagara.

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Abstract

In every business journey, it is very important for companies to increase its market share because it is critical to ensure the continuity and stability of the company. PT BFI Finance Indonesia Tbk as one of the property backed financing company currently has a relatively low market share on property backed financing product. This research considered internal and external factors to conduct management strategy analysis to formulate the most
accurate strategies. On input stage, This research used IFE (Internal Factor Evaluation) Matrix, EFE (External Factor Evaluation) Matrix, and CP (Company Profile) Matrix. From the input to matching stage, this research used SWOT (Strength, Weakness, Opportunity,
Threat) Matrix, SPACE (Strategic Position and Action Evaluation) Matrix, and IE (Internal External) Matrix. And in the last phase on decision stage, result from matching stage is used to determine the best strategy and the right used QSPM (Quantitative Strategic Planning Matrix). The conclusion of this research is that the main priority strategy for PT BFI Finance Indonesia Tbk is to use market penetration and product development strategy, such as intensive approach from management to maintain the Agent from Agency Channel as the main revenue channel. The second priority strategy is to focus on increasing sales from repeat orders. The last priority strategy is to promote effectively and right on target

Item Type:	Thesis (Masters)
Additional Information:	Dosen Pembimbing: Dr. Indra Widjaja, SE., M.M
Uncontrolled Keywords:	Keywords: Strategic Management, SWOT Analysis, IE Matrix, QSPM
Subjects:	Tesis Tesis > Pascasarjana
Divisions:	Pascasarjana
Depositing User:	Pasca Perpus
Date Deposited:	12 Jun 2026 10:41
Last Modified:	12 Jun 2026 10:41
URI:	https://repository.untar.ac.id/id/eprint/49960

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