SADHELI, KURNIAWAN (2021) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH MAGISTER MANAJEMEN UNIVERSITAS TARUMANAGARA. Masters thesis, Universitas Tarumanagara.
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Abstract
This study aims to examine the effect of the marketing mix consisting of product, price, promotion, location, process, people and physical evidence on the decision to choose either partially or simultaneously. This research is qualitative with multiple linear regression statistical analysis method using SPSS Statistic 25 software. The population used in this study were all students of the Master of Management at Tarumanagara University. Data collection techniques using a questionnaire. The results showed that: the product had no effect on the decision to choose. The price has an effect on the decision to choose. Promotion has no effect on the decision to choose. Location has no effect on the decision to choose. The process has no effect on the decision to choose. People have no effect on the decision to choose. Physical evidence has no effect on the decision to choose. Keywords: Product, Price, Promotion, Place, Process.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Pembimbing: Dr. Yanuar Drs., MM |
| Uncontrolled Keywords: | Product, Price, Promotion, Place, Process |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 15 Dec 2022 10:47 |
| Last Modified: | 15 Dec 2022 10:47 |
| URI: | http://repository.untar.ac.id/id/eprint/37938 |
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