PENGARUH TRUST, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION DENGAN MENGGUNAKAN E-COMMERCE

HALIM, ANTHONY (2022) PENGARUH TRUST, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION DENGAN MENGGUNAKAN E-COMMERCE. Masters thesis, Universitas Tarumanagara.

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Abstract

The development of the trading system has changed very drastically from the beginning of traditional markets to the present, transactions through e-commerce are supported by rapid technological developments. E-commerce is the fastest growing industrial sector in recent years. Therefore, e-commerce is an industry that has great influence and is widely used by people in their daily lives. This study analyzes the effect of trust, perceived ease of use, and perceived usefulness on repurchase intention. This research is descriptive research with quantitative methods. The sample collection technique in this study was non-probability sampling by distributing questionnaires to 159 people. Data were analyzed using Structural Equation Modeling based on Partial Least Square. In this study it was found that trust and perceived ease of use had an effect on repurchase intention, but perceived usefulness had no effect on repurchase intention. Keywords: Repurchase intention, Trust, Perceived ease of use, perceived usefulness.

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr. Keni, SE, MM
Uncontrolled Keywords: Repurchase intention, Trust, Perceived ease of use, perceived usefulness
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 16 Dec 2022 10:01
Last Modified: 21 Dec 2022 02:50
URI: http://repository.untar.ac.id/id/eprint/37953

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