PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP INTENSI PEMBELIAN ULANG DENGAN KOMITMEN SEBAGAI VARIABEL MEDIASI PADA KONSUMEN TOKOPEDIA DI AREA JAKARTA BARAT

NICO, NICO (2020) PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP INTENSI PEMBELIAN ULANG DENGAN KOMITMEN SEBAGAI VARIABEL MEDIASI PADA KONSUMEN TOKOPEDIA DI AREA JAKARTA BARAT. Masters thesis, Universitas Tarumanagara.

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Abstract

The purposes of this study are: First, to explore the among trust and satisfaction on influance repurchase intention. Second, to explore the among trust and satisfaction on influance commitment. Third, to explore the commitment on influance repurchase intention. Fourth, to find out if commitment is able to mediate trust and satisfaction on influance repurchase intention. The population of this research are all Tokopedia customer in Jakarta Barat. The samples of this research are 200 respondents by online questionnares with the nonprobability sampling technique with convenience sampling.The technique of data analysis used in this study was PLS analysis and mediating test to examine the hypotheses. The results are: (a) trust and satisfaction have positively influance repurchase intention; (b) trust and satisfaction have positively influance commitment; (c) commitment has positively influance repurchase intention; (d) commitment will mediate the trust and satisfaction on influance repurchase intention. Keywords :Trust, Satisfaction, Commitment, Repurchase Intention

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr. Sawidji Widoatmodjo, MM, MBA
Uncontrolled Keywords: Trust, Satisfaction, Commitment, Repurchase Intention
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 22 Dec 2022 07:02
Last Modified: 22 Dec 2022 07:02
URI: http://repository.untar.ac.id/id/eprint/38075

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