Pengaruh Brand Image dan Online Customer Review terhadap Purchase Decision Generasi Z di Jakarta Utara pada Marketplace Shopee

Siswati, Endang (2023) Pengaruh Brand Image dan Online Customer Review terhadap Purchase Decision Generasi Z di Jakarta Utara pada Marketplace Shopee. Masters thesis, Universitas Tarumanagara.

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Item Type:	Thesis (Masters)
Additional Information:	Dosen Pembimbing: Prof. Dr. Haris Maupa, S.E., M.Si
Subjects:	Tesis Tesis > Pascasarjana
Divisions:	Pascasarjana
Depositing User:	Pasca Perpus
Date Deposited:	10 Jun 2026 08:17
Last Modified:	10 Jun 2026 08:17
URI:	https://repository.untar.ac.id/id/eprint/49874

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